The REA 101: Essential Guide can be purchased alone for independent study, or it can be combined with our 90 Days to Thrive New Hire Coaching and Implementation Program.
Introduces your new employee to life in a real estate office. From office dynamics to the real estate sales cycle, they’ll learn what it takes to be successful in their role.
Teaches your new hire to design an effective daily schedule, save time and overcome procrastination. They’ll discover the technology that will help them make the most efficient use of time.
Practical advice on how to provide exceptional customer service in the industry by smoothly handling problems throughout the transaction. After this module, your employee will know how to exceed client expectations, ask for and receive glowing reviews, develop lasting relationships, and maintain contact long after closing.
Your new employee will learn specific ways to build trust, improve communication, and avoid conflict in order to work productively in a team and achieve excellent results together.
An introduction to the main legal guidelines governing the real estate industry, such as an Agent’s fiduciary duties to a client, the provisions of the Fair Housing Act, the rules regulating the use of the term REALTOR®, and the duties that unlicensed assistants cannot perform. This module places a focus on how these rules impact real estate administrative professionals.
Branding and Direct Marketing
The main components of a brand, the keys to good branding, and the essentials of direct marketing, including what types of marketing materials to send and to whom.
Online Marketing Strategies
An introduction to the key components of an effective online marketing strategy, including how to create a website that promotes an agent and successfully converts visitors into potential clients, how to follow up with these leads through an email campaign, and how to make the most of social media platforms.
How to manage leads once they’ve been captured and how to convert them into clients. In this module, we explain how branding and marketing fit into an effective lead generation strategy.
Pre-Listing and Marketing a Property
The step-by-step process to move from securing a listing to marketing the property. Includes tips on how to help an agent prepare for a successful listing appointment.
Listing Coordination and Buyer’s Perspective
How to successfully execute a listing checklist and coordinate the timeline involved in listing a property. Offers strategies for organization, meeting deadlines, and managing expectations. We also provide tips on how to assist an agent who is representing a buyer in the process.
The pending to closing process. Covers what to do when representing the seller in the transaction. Gives techniques for managing the process efficiently, and discusses how to translate a successful close into loyal customers and referrals.
This module focuses on what to do when representing the buyer in the transaction. Provides additional information on how to help move a transaction along the process from contract to close.
Confident Communication with your Assistant - Successful Team Building Results
Designed specifically for agents, this module offers strategies for retaining talented staff and achieving greater team success.