REA 101 - The Essential Guide

Hire talent. We'll teach them real estate so you don't have to. 

Let us train your assistant. Sign up for REA 101.

We get it. You don’t want to train your new real estate assistant. You’re busy… and, let’s be honest - you don’t actually know how to do all of the things you want them to do. 

What is REA 101

REA 101: The Essential Guide is a 12-module online and on-demand training course for brand new and experienced real estate assistants. By the end of the training course, your assistant will have the tools and resources to handle:


confidently and systematically with you, your client and your team. 


excellent customer service that makes a lasting impression.


the real estate sales process from listing appointment to closing.


long-lasting relationships with clients to guarantee repeat business.

Did you know...

The REA 101: Essential Guide can be purchased alone for independent study, or it can be combined with our 90 Days to Thrive New Hire Coaching and Implementation Program. 

Module 1. Introduction to Life in a Real Estate Office

Module 2. Time Management

Module 3. Building Client Loyalty

Module 4. Effective Team Dynamics

Module 5. Risk Management

Module 6. Marketing an Agent’s Brand - Part 1

Module 7. Marketing an Agent’s Brand - Part 2

Module 8. Lead Generation and Management

Module 9. Listing Process - Part 1

Module 10. Listing Process - Part 2

Module 11. Pending to Closing - Part 1

Module 12. Pending to Closing - Part 2

Agent Bonus Module: The Keep Calm Guide

Take a Tour

We'll tell you everything you need to know.

Designed by Industry Experts

Kathleen Metcalf

Hire LAB Co-Founder Kathleen Metcalf is a real estate team coach and consultant who supports teams to hire and retain great talent. Throughout her years as a coach, she has helped hundreds of teams establish and maintain productive working relationships. 

Pam Ivey

Pam is a trainer, speaker, author, coach, and owner of Pam Ivy International. She has partnered with dozens of top-producing real estate professionals to provide them with listing coordination, lead generation and more.

Jolene McDonough

Jolene is the founder of Systems Success, a company that consults with top-producing agents and brokerages around the United States. It's her goal to help them be successful at what they do best - which is to help people buy and sell real estate.

Laura Sims

Laura has a Ph.D. in history from the University of North Carolina at Chapel Hill. She has 10 years of experience creating and teaching online courses and designed both REA 101 and Hire LAB. 

Wendi Molina

Wendi Molina has been a Transaction Coordinator for the past 20 years in California. Wendi teaches and trains both REALTORS® and Transaction Coordinators, the transaction management process for CAR®.

I can honestly say I did not think I would be where I am now without the help of Kathleen and the REA 101 training program. REA 101 helped me gain the knowledge necessary to succeed in the first 90 days in my role. I've grown a lot. 

Abbey Cook, Greenwood, IN




  • Get instant, lifetime* access to downloadable handouts and proven templates, checklists, and scripts that you and your Assistant can start using immediately to make your business more predictable and scalable. 

Secure Order

256BIT – Encryption

14 Day

Money Back Guarantee*


Don't take our word for it. Hear from people who have already completed the REA 101 Course.

  • 1400 Village Square Blvd 
    #3-85103, Tallahassee,
    Florida, 32312

About Us

It's our mission to help real estate leaders make conscious hiring decisions and build mission-driven companies. We believe that every real estate team should be filled with talented humans who love where they work.